So, you have an established company and you wish to upgrade or boost your business further. Or, you are a fresh entrepreneur and are in search of your winning factor in business. Why not write a book then? that won’t be too hard right? No. Writing a book can be time-consuming, challenging, demanding, and exhausting. But, if you succeed, then that could become a game-changer for you. Your business would boom and your credibility would tweak. How? Here are a few reasons that explain how writing a book will boost your business.
1. BOOK HELPS TO ESTABLISH AUTHENTICITY
There is always that one factor you look for in companies to figure out their ingenuity. What is that factor? Quality. Whether it’s your product or your book, your authenticity is often judged by quality. If you write a good, relevant, and interesting book, then it will convince buyers about the originality and ingenuity of your firm. Anybody can write a book, but good books are rare to be seen. So, make your book one of a kind. Design it in such a way that it exudes a certain appeal to the buyers. Yes, it will take up a huge amount of time, energy, and headspace to write a book, but the effort pays off pretty well if you produce quality work. If you can’t write, no issues, you can leverage a team for this project or you can hire ghost-writers to write your book. There are millions of business books published every year. Make sure that your book is a unique one with a relevant topic and has quality content. Your book could be your trump card in business!
2. PROMOTE YOUR BOOK, POPULARIZE YOUR BUSINESS
After creating the book, the next step is to promote it. Tweet about it, write about it, speak about it on social media, do everything you can to promote your book. Your audience should be able to find out about your book, make it available to them. Show glimpses of the book’s content on your website, and, if you don’t have a website, now is the best time to create one. Promoting your book is indirectly promoting your business, so, be sure to do the best you can in promoting it. Again, make sure that it is a good one. It is advisable to get feedback from experts before publishing it. Approaching marketing firms is also a good idea as they’ll help you promote your work more effectively and professionally. But, why promote a book when you can directly promote your company? Yes, it is a good question. But, that’s a cliché thing to do, is it not? A book could be your surprise element to attract more buyers. It is easier and cheaper to promote a book than to promote an entire business. The idea is to popularize your work and your efforts through your book and to get people interested in your business. Let them speak about your book, let them spread the word, and this would help your business to grow.
3. GOOD BOOK, BETTER CREDIBILITY, AUTHORITY AND VISIBILITY
What is your goal as an entrepreneur? Good morale? Good authority? More prospective buyers? Well, good news! Writing a book can help you achieve your goals! How? First of all, you should have a relevant intention behind writing a book. Forge your topic wisely to express your goal behind writing your book. It could be a serious conflict to which you have a solution or a guide to achieve a certain goal, whatever it may be, make sure your topic is a solid one. Engage your employees in the thinking process to improve morale. This in turn lets you have better authority over your business. Move over, a good book also establishes more credibility. Author and entrepreneur Tim Ferriss is a good example of this. His famous business book called ‘Tools of Titans’ was a big success and it helped him widen his business spectrum. Writing a book brings you publicity or visibility and, with visibility, comes more credibility. Automatically, this will get you more buyers who would be interested in your business. Now, wouldn’t that be a wonderful nudge for your business?
4. LET THEM KNOW YOU ARE AN EXPERT
Suppose you own a car manufacturing company. Now, if you write a book about cars and how to be a successful car manufacturer, people will read your book and find out about your expertise in cars. This will help them establish faith in your company and you’ll gain new customers, in turn enhancing your business. Also, unlike in other sectors, the literary sector is vast and highly responsive. They’ll help you promote your book if they like it and this could widen your scope of business. In fact, many of your readers might be highly established entrepreneurs. If they like your book, they might even be interested in a partnership deal or an alliance with your firm. Hence, both you and your business would gain recognition. Establishing faith is of immense importance to a business. Write your mind. Let them know that you are an expert and watch your business boom.
Yes, writing a book is a lot of work. But, if done accurately, it will help your business soar. You are an entrepreneur, you are buried under a lot of work and pressure, and writing a book might not be possible for you. That is understandable. But writing a book for your business and publishing it could prove to be a winner for your business entirely. It is almost like an untapped resource. There are many entrepreneurs who have written books and largely succeeded in their business careers, why not be one of them?